Finding the courage to articulate your message and be unapologetically you in your blog doesn’t have to be difficult, in fact with the steps I’m about to show you, it’s completely possible.
It’s time to let go of all the things people said you “should” be doing on your blog. Let’s be authentic and build a true audience that way.
Step 1: Find your passion and your ideal client. Before you just start posting content on social media at random, come up with a plan! What are the topics that inspire you to build your blog and serve your audience? Speaking of followers who are they? Start a google doc and get all this information out somewhere where you can always be referencing it. Make sure that ALL of your content on social media relates to your passion and resonates with your ideal audience.
Step 2: Consistency and cohesion. Now that you have a content plan and a target audience, become consistent in your posting and your messaging. Maybe you can only commit to 3 posts per week- that’s great. Commit to that and stick with it for at least 2-3 months. If after that you feel you can do more, do more, but always be consistent with your messaging and the frequency of your posts. Cohesion is also important, take a look at your feed, do your images “go together.” Do your images and content have a theme? Creating a cohesive message and brand helps clients understand at a glance, who you are, what you sell, and why they should choose you!
Let us know if these tips helped you!